This Privacy Policy applies to information collected by By Meffo (“By Meffo,” “we,” “our” or “us”) in connection with the products and services that By Meffo offers online. This includes information collected online through our websites, branded pages on third party platforms (i.e, social networking services), and through our direct marketing campaigns or other online communications, as well as offline through our Customer Service Team, events, in-store campaigns, purchases, and requests, and mobile messaging services.
This Privacy Policy explains what information may be collected through the By Meffo Services, how such information may be used and/or shared with others, how we safeguard it and how you may access and control its use in connection with our marketing communications and business activities. By using the By Meffo Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not, please do not use the By Meffo Services.
This Privacy Policy is hereby incorporated into and forms part of the terms and conditions of use of the By Meffo Services.
Guide to contents
Information You Provide to Us
When you use the By Meffo Services, we may ask you to provide certain personal information to obtain our products or use our services. For example, we may ask for information when you register to create an account, update your information, use certain features, access, upload or download content, purchase products or services, enter into sweepstakes or other promotions, register or participate in a competition, fill out a survey, request customer support, or otherwise communicate with us.
We (or our service providers or business partners) may collect information that relates to you, including personal information, such as your name, e-mail address, telephone number, phone number, mailing address and demographic information.
Information You Provide When You Make a Purchase. If you make a purchase from us, you will be required to provide a credit/debit card number and related financial information (such as CVV, expiration date, and billing address), or other payment information (such as via PayPal or Apple Pay), depending on the form of payment you choose.
Information You Provide about a Third Party. You may decide to provide us with another person's information (such as name, email, address, or phone number) so that we may recommend or send products or services to such person, or so that we may facilitate your communication with other people. Local law may require you to seek the consent of your contacts to provide their personal information to By Meffo (or in connection with using the By Meffo Services), which may in turn use that information in accordance with the terms of this Privacy Policy. Where required by law, we will obtain the required consent from the person whose information you provided to us.
Information Collected Automatically
Whenever you visit or interact with the By Meffo Services, as well as any third-party advertisers and/or service providers, may use a variety of technologies that automatically or passively collect information about your online activity. This information may be collected in the following ways:
Usage Information: We may use cookies, pixel tags, mobile analytics software, log files, or other technologies to collect certain information about your online activity, and interactions with our emails, online and mobile advertisements, and to allow us to keep track of analytics and certain statistical information which enables By Meffo to improve the By Meffo Services and provide you with more relevant content and advertising offered byBy Meffo, or through or linked from the By Meffo Services.
For example, we may automatically or passively collect certain non-personal information from you, including your browser type, mobile device manufacturer, mobile carrier, phone number, operating system, activations, content, products or services you purchase or access, the page served and the preceding page views or websites visited, any mobile device activity and configurations, and email client. We may also automatically collect information about your use of the By Meffo Services, including the date and time you visit the By Meffo Services, use or click through to any of the By Meffo Services, the areas or pages of the By Meffo Services that you visit, the amount of time you spend viewing or using the By Meffo Services, the number of times you return to the By Meffo Services, other click-stream or site usage data, emails that you open, forward or click-through to our By Meffo Services, and other sites that you may visit.
Device Information: We may automatically collect your IP address or other unique identifier (“Device Identifier”) for the computer, mobile device, tablet or other device (collectively, “Device”) you use to access the By Meffo Services, including the hardware model and mobile network information. We may use a Device Identifier to, among other things, provide the By Meffo Services, help diagnose problems with our servers, analyze trends, track users’ web page, email and mobile application movements/activities, help identify or gather broad demographic information for aggregate use, and retarget online and mobile advertisements to you across computers or devices you may use.
Geolocation Information: We may collect information about the location of your Device when you access or use the By Meffo Services. In addition, if you choose to turn on your Bluetooth, Wi-Fi or other geolocation functionality when you use our mobile applications, we may collect and use your geolocation information.
Third Party Service Providers: We may use third party service providers to support the Atelier Cera Services. Some of these service providers may use technology such as cookies, web beacons, pixel tags, log files, or other technologies to receive, collect, and store information on our behalf.
Third Party Analytic Technologies: We may use third parties’ analytics and tracking tools, such as Google Analytics, Facebook Custom Audience and others, to help us track, segment and analyze usage of the By Meffo Services, and to help us or those third parties serve more targeted advertising to you on the By Meffo Services and across the Internet. These tools may use technology such as cookies, pixel tags, log files, Flash cookies, or other technologies to collect and store non- personal information. They may also combine information they collect from your interaction with the By Meffo Services with information they collect from other sources. We do not have access to, or control over, these third parties’ use of cookies or other tracking technologies. To learn more about your advertising choices relating to the collection and use of your information, please see the Opt-Out section below.
Information Received from Other Third Parties
We may obtain information about you from other trusted third-party sources to update or supplement the information that you provide or that we collect automatically. This includes, for example, information from public databases or data aggregators that may include your demographic information, media consumption, previous purchases, shopping habits, loyalty program information or lifestyle preferences. We may also receive information about you from our partners and service providers, (including, for example, business partners, analytics vendors, advertising networks and search information providers).
We may use this information to help us maintain the accuracy of the information we collect, personalize your experience with the By Meffo Services, target our communications so that we can inform you of products and services or other offers that may be of interest to you, to measure ad quality and responses, and for internal business analysis or other business purposes.
Combination of Information
We may combine the information we receive from you and about you, including information you provide to us and information we automatically collect through the By Meffo Services, as well as information collected across other computers or devices that you may use, from other online or offline sources, and from third party sources. This combined information may be used in any manner detailed in this Privacy Policy.
2. How we use the information collected
We may use the information about you for a variety of business purposes, including for example:
For Customer Service and Transactional Purposes, such as to:
For Advertising Customization and Analytics Purposes, such as to:
3. Sharing of information
The information collected or generated through your use of the By Meffo Services may be shared by you or by us as described below.
Sharing of Information by You
The By Meffo Services offer many ways to find, enjoy, and share content.
Your activity in connection with the By Meffo Services, such as filling out surveys, reviewing and rating products, inquiring about or purchasing products, participation in online communities, “liking” or “sharing” By Meffo content to your social media accounts or pages or otherwise interacting with the By Meffo Services, may be visible to other users of the By Meffo Services and in some cases, publicly available.
Sharing of Information by Us
We may share the information collected from or about you in the following ways:
Third Party Service Providers: We may share your information with third party service providers that provide business, professional or technical support functions on our behalf. This includes, but may not be limited to, service providers that host or operate the By Meffo Services; payment processors; analyze data; provide customer service; postal or delivery services, and sponsors or other third parties that participate in or administer any promotions.
Other Third Parties: Your information may also be shared with our sponsors, partners, advertisers, advertising networks, advertising servers, and analytics companies or other third parties in connection with marketing, promotional, and other offers, as well as product information. Your information may also be shared with third parties we identify at the time you provide your personal information or otherwise with your consent.
Sweepstakes, Contests, and Promotions: If you choose to enter into one of our sweepstakes, contests, or other promotions (a “Promotion”) we may disclose your information to third parties or the public in connection with the administration of such Promotion, as required by law, as otherwise permitted by the Promotion’s official rules, or otherwise in accordance with the terms of this Privacy Policy.
Business Transfers: In the event that another entity acquires us or all or substantially all of our assets, or assets related to the By Meffo Services, your information may be disclosed to such entity as part of the due diligence process and will be transferred to such entity as one of the transferred assets. Also, if any bankruptcy or reorganization proceeding is brought by or against us, all such information may be considered an asset of ours and as such may be sold or transferred to third parties. Finally, information described in this paragraph may also be disclosed for due diligence purposes in connection with any proposed transaction of the sorts described in this paragraph.
Legal Disclosures; Safety: By Meffo may transfer and disclose your information to third parties to comply with a legal obligation; when we believe in good faith that the law requires it; at the request of governmental authorities conducting an investigation; to verify or enforce our Terms of Service or other applicable policies; to detect and protect against fraud, or any technical or security vulnerabilities; to respond to an emergency; or otherwise to protect the rights, property, safety, or security of third parties, users of the By Meffo Services, or the public.
Aggregate or Anonymous Non-Personal Information: We may also share aggregate or anonymous non- personal information with third parties for their marketing or analytics uses.
4. Opt-out
Certain parts of the By Meffo Services require cookies. You are free to set your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features through the By Meffo Services or take full advantage of all of our offerings. Please refer to your Web browser’s or operating system’s website or “Help” section for more information on how to delete and/or disable your browser or operating system from receiving cookies or controlling your tracking preferences. On your mobile device, you may also adjust your privacy and advertising settings to control whether you want to receive more relevant advertising.
Our system may not respond to Do Not Track requests or headers from some or all browsers. We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.
To learn how to manage privacy and storage settings for Flash cookies, please visit https://www.adobe.com/support/documentation/en/flashplayer/help/settings_manager.html.
Access and Updates to Your Information
If you wish to verify, correct, or update any of your personal information, you may contact us at bymeffo@gmail.com
We provide our customers with the opportunity to update their information or opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may:
Send us an e-mail at bymeffo@gmail.com, or unsubscribe from our marketing email communications at any time by unsubscribing or following the instructions contained within the email.
5. Children's privacy
Protecting children’s privacy is important to us. We do not direct the By Meffo Services to, nor do we knowingly collect any personal information from, children under the age of 13. If By Meffo learns that a child under the age of thirteen has provided personally identifiable information through By Meffo Services, we will use reasonable efforts to remove such information from our files.
6. Security of information
We use reasonable security measures to help protect your personal information. However, no electronic data transmission or storage of information can be guaranteed to be 100% secure. Please note that we cannot ensure or warrant the security of any information you transmit to us. You use the By Meffo Services and provide us with your information at your own risk. If we share information with a third party, as detailed in this privacy policy, we shall use all reasonable efforts to ensure that they keep the information secure and only use the information consistent with the terms of this Privacy Policy.
7. Other sites
The By Meffo website may contain links to other sites that we do not own or operate. This includes links from service providers, fulfillment companies, advertisers, sponsors, or other business partners that may use our logo(s) as part of a co-branding agreement. We are not responsible for these sites or their content, products, services or privacy policies or practices. These other web sites may send their own cookies to your Device, they may independently collect data or solicit personal information and may or may not have their own published privacy policies. You should also independently assess the authenticity of any site which appears or claims that it is one of the By Meffo Services (including those linked to through an email or social networking page).
8. Changes and other By Meffo privacy policies
Any changes we may make to our Privacy Policy will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Policy. If you do not agree or consent to these updates or changes, do not continue to use the By Meffo Services. If we make a material change to this Privacy Policy, we will provide appropriate notice to you.
In addition to this Privacy Policy, there may be specific campaigns or promotions which will be governed by additional privacy terms or policies. We encourage you to read these additional terms or policies before participating in any such campaigns or promotions as you will be required to comply with them if you participate. Any additional privacy terms or policies will be made prominently available to you.
9. Contact us
If you have any questions or concerns regarding this Privacy Policy, please contact us at: